As anyone who has ever dealt with them knows, geeks are often rather otherworldly types, in spite of their image as being cutting-edge futuristic prophetic agitators for revolutionizing the world (= otherworldly). Which must be part of the explanation for the success of this idea: a joint Israeli-Palestinian hi-tech startup, moreover one with the goal of making cyberspace even more a concrete place than it already isn't.
Who knows? Were there ever to be a large constituency for such things on the Palestinian side, this might even be the face of our local future. Hallevai, as they say in French.