Amos Schoken, publisher of Haaretz, is sending out a personal letter to the people who canceled their subscriptions last April at the height of the Anat-Kam-Uri-Blau story, and have since then resisted the pleas of the paper to return. (I wrote about this repeatedly at the time, for example here). The letter itself says nothing of importance, and is full of the usual bla-bla; I would be surprised if it convinces many people to re-subscribe. The interesting thing about it is that it got written and sent. Apparently the revulsion towards the paper was significant, and hurt. Still hurts.
On a vaguely similar topic, I hope no-one's missed the absolutely delicious story about how Julian Assange's lawyers are peeved that someone leaked the Swedish police report about his sexual escapades.