Yakov Litzman, Deputy Minister of Health and effectively Acting Minister of Health, convened a press conference this morning to reassure us about the Swine Flu which apparently has made its way here from Mexico in at least one case. Litzman, a representative of a Haredi party, suggests we should call it the Mexico Flu, so as to keep our distance from pigs.
Actually, I expect Litzman said this in order to get media notice. There is, after all, no halachic prohibition on mentioning pigs; also, Litzman is one of the cannier politicians we have, and a highly capable man who knows his way through the intricacies of our budgets and bureaucracies as few do. This shows he's also a master of spin; it's a perfect soundbite.